If you have your own mailing list that customers can sign up for then be consistent in your message and style including e-business cards, letterhead, invoices, signs and banners.

PPC and Impression based marketing are helpful but they all too oftenly fall short in producing the advertising that you want. In this century HSG based services is the most cost efficient, profit generating, and effective service currently running.

While word-of-mouth advertising has been around a long time, it usually falls short of being able to attract the number of customers needed to be successful in business.

In your mailing list and amongst new customers always promote benefits rather than features. A benefit is the emotional satisfaction your product or service provides, or a tangible performance characteristic.

Know your competitors. Knowing everything about your competitors is just as important as knowing everything about your own business.